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About MadHat
Marketing Built on Better Thinking
We believe most marketing problems are not execution problems. They are thinking problems.
Where MadHat Began
MadHat Marketing started with a simple observation.
Most marketing problems are not execution problems. They are thinking problems.
The name MadHat comes from the idea of Six Thinking Hats. Different ways of thinking, used at the right time. Strategy, creativity, logic, emotion, and execution all have a role to play, but not all at once.
That idea became the foundation of how we work.
A Founder-Led Agency, Always Involved
MadHat Marketing was co-founded by Preksha and Priya, bringing together two very different but complementary strengths.
Preksha brings brand thinking, storytelling, and an intuitive understanding of how marketing should feel human and aligned.
Priya brings structure, systems, and the discipline needed to turn ideas into something consistent and scalable.
We do not rush into execution. We pause, ask better questions, and then build marketing systems that actually make sense for the business.
We believe marketing should work quietly in the background and loudly in results.
Meet Preksha
The Heart Behind MadHat
MBA in Marketing | Former Ogilvy | Worked with Dove & Ponds
Over the years, Preksha has worked with 40+ personal brands and businesses across coaching, wellness, skincare, real estate, lifestyle, education, and service-based industries. What excites her most is helping founders turn their ideas into brands that feel real, relatable, and trusted.
Preksha believes good marketing is not just about visibility. It’s about making people feel something. Creating emotion. Building connection. And helping brands communicate in a way that feels human, not robotic.
Known for her calm leadership style and detail-driven approach, she brings a thoughtful, grounded energy into every brand she works with. For her, marketing isn’t about being the loudest in the room; it’s about being the most meaningful.
Meet Priya
The Brain Behind MadHat
Built Learn Canyon | Launched Beauty & Education Brands
She brings strategic clarity and structured thinking into everything Mad Hat builds. With hands-on experience building Learn Canyon, a global education platform, and launching multiple beauty and skincare brands, Priya understands what it truly takes to build and scale something from the ground up.
Over the years, she has created courses, digital products, workshops, and service-based offers, learning deeply about consumer behavior, positioning, systems, and sustainable growth. What excites her most is turning scattered ideas into clear strategies that actually work.
Priya believes marketing isn’t about doing more. It’s about thinking better. It’s about building strong foundations before chasing visibility.